Aditya BasuGrowing up, physics and economics were my favorite subjects and it's quite endearing and…Do you know, there is an opposite and equally powerful term for ‘ Deja-Vu i.e. the sensation you get when you’re in a strange place or…Jan 17, 2022Jan 17, 2022
Aditya BasuThe next growth frontier: Reimagining telecommunications in the digital ageTelecommunications has never been an important Industry in our modern human history, with the COVID-19 pandemic unfolding, society relied…Mar 1, 2021Mar 1, 2021
Aditya Basu#AsiaeCommerceAwards spills: BORN Group sheds light on award-winning journeyThe year 2020 has been an exceptional one for BORN Group. The agency, which focuses on enterprise commerce and experience design, thrived…Feb 16, 2021Feb 16, 2021
Aditya BasuCustomer-centric transformation, the key to success for CSPsCommunications service providers (CSPs) have been at the forefront of innovation from the time the first telephone call was made over a…Feb 1, 2021Feb 1, 2021
Aditya BasuSetting the bar for end-to-end customer experience — ET BrandEquityThe need & desire to become more agile & fast-moving has prompted businesses to readily embrace digital transformation. Digitally enabled…Jul 20, 2020Jul 20, 2020
